In business, repeat customers are one of the biggest keys to success. While it’s great to inspire new customers to buy your product or service, you always want to build a loyal consumer base because that leads to steady sales. To do that, you not only have to offer something useful and worthwhile, you also have to make sure that you’re memorable—because if a customer doesn’t remember you, he or she won’t come back.

This might sound a bit like bribery, but it’s actually incredibly helpful. Promotional items like matchbooks, bookmarks, key chains, and magnets highlight all of your information. You can even get really classy and showcase your logo with Halo by offering stationary or something similar. When you offer your consumers promotional material, you share:

  • Your logo, making it instantly recognizable
  • The name of your store or brand
  • Your address, email, and telephone numbers
  • And proof that you care

Offering promotional items also makes your customers feel like they matter to you. Just make sure that you give out things everyone can use, because if your customers see these items every day, it will increase your brand recognition and keep you in the forefront of their minds.

There are dozens of ways to show your creative side. Doing so will delight your consumers, making them much more likely to remember you in the future. Promotional items are one way to share your creative side, but there are many others. For instance, a bright, eye-catching website or blog design is essential. You should also spend a lot of time making sure that your logo is interesting, unique, and memorable. Think about some of the biggest brands in the world. Companies like Nike, Twitter, and even Chanel all have instantly recognizable logos.


The sad fact is that people love to complain these days, primarily because they have so many outlets to do so. Review sites such as Yelp feature all kinds of negative experiences, usually expressed anonymously, because people find it easier to complain about negative experiences. Nip that in the bud by providing sublime customer service right from the beginning, and work on your soft skills to deal with awkward customers. If it’s at all possible, try to recognize your customers. If that’s not possible, you can still go out of your way to make sure they’re happy with your services. Try to fix any problems if it’s within your power to make them better. Share new information through social media and newsletters, but don’t inundate consumers with too much information.

You have to have a target audience, whether you’re in a niche market or offering a broader product. Make sure you’re reaching your target by advertising in a way that appeals to them. Similarly, when you’re writing product descriptions or adding to your blog, don’t just write about anything. All topics should stay relevant to your product or service, even if you’re sharing, say, DIY ideas or vacation tips. Keyword rich content will help, but always make sure it ties in with your target.

If you’re relevant, respectful, and thoughtful, your loyal customers will always remember you—and share their experiences. How do you keep your customers coming back?